The luxury industry dates back several centuries and has been one of the fastest growing, most robust sectors in business over the last several decades. The recent...More >>
The luxury industry dates back several centuries and has been one of the fastest growing, most robust sectors in business over the last several decades. The recent economic crisis has forced the industry to re-think the way it does business. The changing consumer, developing markets, changes in media consumption and emerging technologies all represent tremendous opportunity and challenges for luxury goods. This course aims to provide students with a deeper understanding of the industry and grasp of the technologies and platforms reshaping the business. Specifically we will: Explore the history and evolution of luxury; Gain insight into product development and the creative process; Better understand the forces re-shaping the industry; and Develop a robust understanding of the role digital aptitude plays in luxury brands future. This course is especially useful for students who are considering a career in luxury, brand management, consulting or services focusing on emerging technologies (e.g., Social Media, Search, Online Marketing, e-commerce).