Persuasive Communication is a vital component to so many aspects of business life. From investment banking to advertising, from entrepreneurship to corporate...More >>
Persuasive Communication is a vital component to so many aspects of business life. From investment banking to advertising, from entrepreneurship to corporate planning, knowing the techniques of persuasion will be an invaluable addition to every Stern student's portfolio of knowledge. This course introduces the basics of communication strategy and persuasion: audience analysis, communicator credibility, message construction, and delivery. Deliverables will include written documents and oral presentations, as well as both individual and team presentations. The team presentations will derive from cases studied together in this class, and you will receive feedback to improve your presentation effectiveness. In the final team presentation, your challenge is to craft an oral presentation that will persuade your audience to accept your strategic recommendations. As a team member, you will need to negotiate with colleagues to decide the best approach. By doing this, you will see why ideas, data and advocacy are combined for a professional, persuasive presentation.