The course is intended to provide you with an understanding of the business development in the media and entertainment industries. The course explores the...More >>
The course is intended to provide you with an understanding of the business development in the media and entertainment industries. The course explores the intersection of strategy, corporate finance, sales/marketing and executive/board governance in media enterprises. Specifically, we will examine how media businesses develop new market and product strategy, how they evaluate the market potential for new business opportunities, finance them and measure results. The course is intended to provide a practical sense of the fundamental skills required of professionals in media and entertainment business development. Students will be expected to be reasonably facile with straightforward applications of basic financial concepts like Discounted Cash Flow, ROIC, Comparable valuation analysis, income statement forecasting, etc. The course will include several guest speakers who will share their experiences in conceiving, developing, acquiring, financing and executing business development projects in various media markets. Session will involve a mixture of lectures, guest speakers and case analysis. Students will be expected to participate actively in class discussions.