No longer can business professionals rely on strong technical and analytical skills alone. Leaders must also be persuasive and credible communicators. This course,...More >>
No longer can business professionals rely on strong technical and analytical skills alone. Leaders must also be persuasive and credible communicators. This course, designed for students who are experienced communicators, is built on the concept of a "career life cycle" which blends theoretical models for effective persuasion with practical communications strategies in a simulated business setting. The "life cycle" encompasses a number of individual and group situations that an employee will face during the course of their career. In developing communication strategies we will examine factors impacting a person's career life cycle such as personal goals, business stresses, corporate situations and environmental events that must be considered to be persuasive and credible in a given situation. Exercises focus on communicating to potential audiences of internal and external parties including colleagues, senior management, clients, competitors and potential business partners. Written and spoken communication assignments range from informative to persuasive in a variety of simulated settings. Situations engage hypothetical audiences involving external "industry experts" that range from receptive to challenging. Strategies and lessons learned in this highly participatory course can be put into action immediately in a student's daily business and personal environment. Students benefit from individual feedback on all written work as well as individual and team coaching based on video recorded reviews of each presentation.