This interactive seminar program will provide an overview of current management challenges and opportunities in Central and Eastern Europe. With a special emphasis on...More >>
This interactive seminar program will provide an overview of current management challenges and opportunities in Central and Eastern Europe. With a special emphasis on doing business in this diverse and rapidly developing region, the program will include presentations, discussions, company visits, and cultural activities.
The program will provide students with an opportunity to experience first-hand how Polish and other Central European firms operate across borders within the European Union (EU). There will be a focus on how the political, regulatory, and legal institutions of Central Europe and the EU can in turn discourage or promote business among the EU member states of Central Europe. Since Poland has entered the EU in 2004 it has become the 6th biggest consumer market with the population of 38 million (after the UK, Germany, France, Italy and Spain). In times of global economic crisis Poland has strengthened its position, not only in the region of Central Europe but also all over the continent. Foreign investors willingly invest their capital in Poland treating it as a safe haven in times of economic instability.
The presentations will focus on: the rapidly changing political environment, evolution in the regional labor market, product and service innovation, the recent emergence of environmentalism and social responsibility all in a highly complex and multicultural environment.
Individuals in all areas of business face complex issues and tasks that arise from the increasingly global nature of business. Executives need to be adept at recognizing global business complexities, and adapting their corporate strategies to different cultures, institutions, economic conditions and political situations.
The program brings participants face-to-face with managers, scholars and other key decision makers in Central Europe who are both leading and adapting to the ongoing change taking place in the business world.
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