The course objective is to expose students to the skills and knowledge required to be successful entrepreneurs in the new economy. For this course, the new economy is...More >>
The course objective is to expose students to the skills and knowledge required to be successful entrepreneurs in the new economy. For this course, the new economy is defined as the market opportunity brought about by changes in information technology and global internet penetration. These changes are catalyzing the emergence of new business types (e.g., e-commerce, social media, virtual goods) and new business models (e.g., crowd sourced content, affiliate referrals, micro-payments). The course will examine the capabilities required to build a new economy business, how entrepreneurs are using technology to create businesses, and the key success factors for building a viable "new-economy"-based business. The course objective will be achieved through four methods:
Class lectures on new economy and entrepreneurship subjects such as business models, networking, market evaluation, online marketing, product development and the use of social media. Homework exercises designed to reinforce the knowledge gained in class by analyzing the applications in real business situations. Guest lecturers who are entrepreneurs and company founders, able to speak from experience about the realities of starting, growing and managing a business. Development of a Company Business Plan for a technology-based business.