Human nature is at the heart of business. Whether you want to understand consumers, investors, workers, colleagues, or leaders, you must understand human nature.... More >>
Human nature is at the heart of business. Whether you want to understand consumers, investors, workers, colleagues, or leaders, you must understand human nature. Evolutionary psychology gives deep insights into people's goals, thoughts, feelings, and behaviors. It has the potential to revolutionize how we understand every aspect of business. We'll use evolutionary psychology to gain new perspectives on organizational behavior (particularly leadership, followership, and team building), marketing and consumer behavior, and the design of systems and organizations that produce ethical behavior by indirect means. Each week you'll read short, accessible papers by key researchers, sometimes supplemented by online videos or surveys. Class meetings will include a mixture of lectures, guest lectures, short videos, peer discussion, exercises, and general discussion.
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