This course is designed to provide managers in the technology industry with a framework for understanding and succeeding in the burgeoning mobile ecosystem. The course covers trends in the industry and foundational pieces, including but not limited to: mobile design and development, B2B/B2C applications, business models, data collection/privacy. Students will learn the basic concepts, terms and principles that apply to the mobile industries. At the end of the course students will be able to analyze the activities of the leading mobile companies and applications through articles, case studies, and lectures. The course will help them become familiar with key strategic issues across all the sectors of the mobile industry. Finally, they will develop an understanding and appreciation of the challenges involved in managing mobile products.
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