This course will cover all major aspects of trade and consumer promotion from strategy through execution, within the framework of how these disciplines fit into the...  More >>

This course will cover all major aspects of trade and consumer promotion from strategy through execution, within the framework of how these disciplines fit into the overall marketing plan. We will cover promotion marketing from both a conceptual and "real world" standpoint, using a mix of textbook, case study, current articles, and current examples, with an emphasis on consumer marketing.

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