In this course, students learn how to develop skills needed to manage the multibusiness enterprise for the creation of corporate advantage. To create value through...More >>
In this course, students learn how to develop skills needed to manage the multibusiness enterprise for the creation of corporate advantage. To create value through corporate strategy, managers must command a number of critical competencies. They must be able to create a vision that targets multiple-businesses' objectives, including achieving sustainable corporate growth in profits. This course requires integrating skills at developing and deploying corporate resources and capabilities; to apply analytical tools and perspectives to changing industries and multibusiness markets; and to design organizational structures, systems, and processes that achieve short-term and long-term corporate strength and profit growth. Students learn how to manage the interpersonal dynamics of strategy decision making and how to communicate effectively their visions and strategies to internal and external stakeholders of the corporation. A considerable part of corporate strategy today focuses on managing merger integration, alliances, internal growth, and global networks, which involves increasing "coopittion," or creating various combinations of both multiple business collaborations to expand new markets, and yet pursue simultaneous competitive goals to ensure the survival and growth of the firm.